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With over one billion users, Instagram has quickly become one of the largest social media platforms on the web. If your business isn’t already capitalizing on the benefits of Instagram, you’re limiting your business’s growth by heaps.
With its picture-centric nature, companies are constantly creating strategies to expand their businesses through Instagram. Thus, today we’re going to go over the numerous benefits Instagram has to offer.
Are you looking to explore a new side of marketing that can expand your business to newfound heights? If so, keep reading to learn the top four ways Instagram can benefit your business!
1. Increase Brand Awareness
The more brand awareness your business has, the easier it is for customers to find you. Fortunately, Instagram is one of the best platforms for increasing brand awareness.
With its picture-centric nature, you can create familiarity by posting images consistent with your brand’s personality. Everything from the type of imagery you use, captions, colors, and filters can distinguish your brand and leave an imprint in people’s minds.
2. Drive Website Traffic
Driving website traffic is a significant part of social media marketing. Instagram can be a reliable way of finding new customers and driving traffic to your website.
Instagram gives you the option to create a business account which allows you to place the link to your website in your bio. Thus, when someone clicks on your Instagram page, they can easily see your website at the top of your page. You can use call-to-actions in your captions to market new products and services.
3. Create Advertising Campaigns
Like Facebook, Instagram also offers the option to run advertising campaigns. Instagram advertising can be a powerful tool to reach new customers, build your following, and increase brand awareness.
Instagram’s advanced ad platform allows you to target specific audiences based on things such as age, location, and interests. It also allows you the option to target lookalike audiences. This will help you target users who share similar interests as your current customers.
4. Learn More About Your Target Customer
Another way Instagram can benefit your business is by teaching you more about your target customer. You can do this on your Instagram business account through the “Insights” feature.
This feature can tell you what your customers are interested in, their lifestyle, values, and more. These figures will help you create more relevant posts to grow your audience and optimize your advertising campaigns.
The Limitless Benefits of Instagram Marketing
With over one billion users, Instagram is one of the largest social media platforms on the web. Plus, it’s projected to grow upwards of 4 percent annually. Thus, if your business isn’t taking advantage of Instagram, you’re missing out on loads of potential growth.
The benefits of Instagram are endless. It can help you build brand awareness, drive website traffic, create ad campaigns, and more! Instagram can transform the marketing strategies of any business.
Want to learn more tips about growing your business? If so, be sure to check out our other articles on social media marketing!
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