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The world of social media has expanded dramatically in recent years and social networks have managed to attract many different people who are able to express their personality differently on different platforms. The same thing happens to companies and that’s why you need to know how to choose the best social media marketing agency in Singapore. It is useless to open a Twitter profile if you cannot offer content that is of interest to the public, while you could focus attention on other activities.
Face book
It is the most complete and easy to use platform and is suitable for companies of any type. Here, you can share photos and videos to show your products, but also text posts or links through which to explain the contents. It’s easy to stay in touch with those who’ve liked the page or commented on a post.
Twitter is the perfect social media for those who want to always be in touch with their audience and have hot content to share. Thanks to the right hash tags, it is possible to expand the number of followers and those who are reached by the content. Remember, Twitter needs to be used several times a day.
Instagram is the most used social platform in after Face book. Who is it suitable for? Who can share beautiful photos, aesthetics is their key word. If you’re into a food business, Instagram will become your best friend, everyone here is talking about it.
It is the social media of companies and professionals, a showcase that clearly and precisely shows who you are and what you do. Besides being of great help to your customers, it allows you to get in touch with possible partners and to make your brand known among the professionals.
A bit like Instagram, this platform is also based on the publication of photographs. It is perfect for those who want to share tips and give creative ideas. Absolutely to use if your target audience are young adults and you sell products.
Brand Awareness and increase in potential customers
The first reason why using social marketing strategies is crucial is that they can help you increase brand awareness. By targeting the right target you can also take advantage of the famous word of mouth effect.
Website positioning and traffic
Social media is also the perfect way to increase traffic to your site. By placing a link to your web page in each post, the chances of a user impressed by the published content are increased to visit your site.
Creating a relationship with customers
Thanks to the management of social pages, a company can establish close relationships with customers. The proximity of an activity to its public generates trust and consequently a greater propensity to buy.
Definition of the target
Social media marketing is the ideal tool to accurately identify your company’s audience. Through the targeting tools now offered by all the platforms you will be able to find out which users feel close to your business and your products and you can create ad hoc proposals for them.
Infographic created by Clover Network, a credit card processing company
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