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Choosing which type of product and doing the market research to know that it is viable to create a business around is the first step toward building out your e-commerce store. The second is thinking about how you are going to present it and how you are going to use a site to help you make money. The more you can make sure your site doesn’t have any issues, the more likely you are going to see results you want.
Here are four common problems new e-commerce owners tend to face with their web design.
1. There are too many features
Too often, new e-commerce store owners think that the more features they have on a website the more impressed their potential clients will be. They also think that this will end up leading to sales. However, the truth is that customers are often just looking for one or two items unless they know a brand well, and if you are new to the game you want to make one product stand out. Too many features can end up confusing them and can cause them to leave your site.
2. There are not enough features
On the other hand, if you have chosen to go too basic, you might also lose potential customers. You should provide detailed descriptions of your products and include photos so they know what they are buying. If there are variations of the product, you are also going to want to make sure to include them, as well. This can help to visually aid your customer so they have a clear idea of what they are buying and what it looks like.
3. Checkout is a hassle
The checkout process should be a main priority when it comes to your business, and you want to make it as smooth as you possibly can. This is where a tool like headless commerce can come in handy since it can allow you to make design changes without totally crashing your site. You might want to have a few people test out your process so you can determine whether or not everything is in order when your customers come to purchase your product or service and that it is all seamless.
4. Users can’t find support
Whether you run a physical store or an e-commerce store, something is likely to go wrong at some point. If users can’t find support for their problem, they are likely going to turn to your competition when it comes to making a purchase in the future. Make sure that users can find what they need when they visit your site, either through a chat box or through some of the online resources you choose to provide them.
In summary
Since your business is so heavily focused online as an e-commerce store, it’s important to think about how you can make your design as clean as possible while still offering the features you need in order to make a sale. With this in mind, you can create a store that encourages customers to buy and builds your reputation.
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