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It’s true that static banners and ads still exist but playable ads are becoming popular day after day. And they show why they deserve to rise even higher! Accourding to e-marketer’s 2018 research, %28 of ad agency proffessionals of US thinks they are the most effective ad type!
It is clear that players want to test your game before downloading. So, what exactly is playable ads and why you should invest in them? Let’s dive in!
Playable Ads Are interactive ads that users can engage with a portion of the game, before they download the game. It’s similar to test-driving a car before purchasing.
With these type of ads, user can experience the visuals, sounds and most of the main features of the app. And by directly experiencing the game, they can see whether they would enjoy it or not.
Accourding to AppSamurai, playable ads are beneficial because:
- They increase conversion rates.
Playable ads’ conversion rates are 7 times higher than average ads. It’s because users don’t feel like they are being pushed into a decision, they are given a chance to experience something and see what they think!
- They increase user retention.
Accourding to Google, 1 in 4 apps are uninstalled after downloading, but when an app is downloaded after a playable ad, the user is likely to stick around. Because they engaged with the game already and decided they like it or not before they download it. So they know what they’re getting themselves into!
- They incrase revenue
Playable ads result with higher app monetization, this means more downloads and more revenue for the developer and the marketer team!
- They’re well liked.
Because they’re not intrusive! The user can choose to engage with it or skip it. And if they decide to engage with it, they have fun!
So, you want to develop a strategy that increases your install rate and ranking right? Here is a proven strategy to increase app store ranking. It’s a case study about a boost campaing with amazing results! Today’s mobile marketing world is dark and full of terrors, but with the guide we provided, you’re going to rise above all obstacles and be successful!
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