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New shares will be launched at the end of the day sales seminars and training. It’s a Taylor’s model in its simplest expression. This is one of the CRM models. This is the case of this sector. The second model develops an almost ecological approach to learning. Knowledge is built on a local basis in the capacity of actors to associate results to their actions, and therefore to learn. The role of the global level is to establish standards by retaining and promoting best practices, but it is also regenerate, renew, and reorient the flow of learning. The use if the online crm system is coming useful there now.
The Proper Analysis
In the analysis of a CRM system these two models correspond well for the first to this dashboard ideal which distributes the goals by instituting the measuring instrument of their realization. It even leads to automation complete. The second would be the case of a CRM that offers itself as a market of information, a library where everyone draws, but the librarian structures, complete, agency, develops. The focus would be on usable interfaces, which allow the local actor to access all the data he may need. The analytical principle adopted here lies in an informational perspective marked. It is not supposed that the system is production of knowledge, but simply to make available a number of elements which allow the knowledge. Existence and availability do not necessarily ensure that stimulations effective. We will also ask the question of whether the CRM tool contributes to the formation of the absorptive capacity 18 of the enterprise or is constitutive of it. With low crm cost you can have the smartest details here.
- We went quickly on the question of the nature of knowledge,tacit or explicit. The proposals of Takeushi and Nonaka 19 are therefore precious to understand how the system can reshape the learning process. One of the four conversions is of particular interest to us. Assuming one of the effects of CRM implementation is the formalization and codification of knowledge, the process of internalization becomes a problem criterion on the plane local. How the information provided to operational managers is internalized?
Under what conditions are they?
- A very tentative conclusion of our analysis is first that we can to expect non-homogeneous effects from the implementation of CRM tools on learning process that would result in differential effects on the overall level of management and the local level.
Basification of control: from control to surveillance
A second general effect of introducing CRM solution into systems management is a modification of the organizational control system. Indeed, there can also be considered as a control tool 20 .The traditional view 21 opposes two forms of control: control by the results, when measurement is possible, control by behavior, if the result is difficult to measure. The CRM learning management software is also helpful there.
This vision is a simplification of the thought of Ouchy 22 who advocates, if there is no strong correlation between behaviors and results, another form of control based on the sharing of common values, control by the culture.
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