Cross-Channel Marketing: Importance of communication in marketing

Delivering personalized messages is a fundamental aspect of cross-channel marketing. This tactic relies on consumer or demographic data analysis to assist businesses in creating a more engaging message for consumers. Over 50% of consumers say they only engage with personalized marketing messages. This data can also provide insights on how consumers are engaging with the organization. Having a deep insight into the customer’s journey can help companies adapt as well to optimize strategies across marketing platforms. The following infographic reviews the customer’s journey with a cross channel marketing strategy.  

This infographic was created by Cordial, a email messaging platform.