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If you’ve just started a dental practice or want to ramp up business for an existing one, you’ll need to increase your marketing efforts. With the right blend of strategic thinking and creativity, you can draw new patients to your practice. And that translates to a more reliable source of income.
Curious to learn more? Read on to find out how you can put together a dental marketing plan that actually converts patients!
Determine Your Market and Budget
One of your first steps should be determining a marketing budget. From hiring a web developer to working with paid advertising, the costs can add up. Be clear about what works and fits within your ultimate business plan.
You also should pinpoint the audience to which you appeal. Targeting mothers might be the best way to reach new patients since they will have kids. They’ll be eager to get their families into a healthier dental routine.
Dental Marketing Requires a Web Presence
Do you have a website or social media presence? If not, your marketing efforts need to include this approach. Hire a graphic designer to give you an original logo.
Manage social media accounts and commit to regular engagement. Create a website and add a blog that you update weekly.
Drive Business with Killer Content
Engaging and consistent content is a difference-maker when it comes to marketing efforts. This starts with clear and crisp pictures that you can insert into social media posts. Take good pictures of every member of your dental practice and include personalized blurbs about each one.
Explain dental industry procedures in a language that the average person without a dental degree can understand. And be regular about posting during business hours a few times per week.
Marketing Efforts Should Account for SEO
While adding a blog to your website and captioning photos are good strategies, they can be even better. If you’re smart about how you use search engine optimization, or SEO, in your writing, you’ll get more mileage from your writing.
Determine the keywords people are most likely to use when looking up your dental practice. Include common procedures, the name of your town, and other descriptive words that you can repeat. View here for more ideas on how you can elevate your SEO game!
Offer Incentives
An easy way to attract new patients is through incentives. You could offer a discount on a cleaning or a holiday special. You could even host a holiday open house to invite people into your office to meet staff and get dental-themed gift bags.
As another option, advertise a drawing on your social media page and ask people to enter their contact information. You’ll be able to build an email list while you run the contest. And this will help you generate new leads!
Create an Innovative Marketing Strategy
A solid dental marketing plan should include a polished website, social media presence, and strong content. You’ll need to engage with potential patients and integrate SEO into your content. Aim to be consistent with your outreach and use data to make improvements.
For more ideas to grow your business, check back for new articles.
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