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The online world has created a very specific niche where it can be difficult to find expertise. After all, digital marketing is something that requires a very unique skill which can completely defer based on position. Hiring digital marketing professionals is only increasing with over 44 per cent of all companies looking to hire an experienced digital marketer over the previous two years.
1. Digital Marketing Encourages Professional Development
There was an increasing need for digital experts over the past year at 19 per cent at agencies like Fruitful Marketing. This only verifies that this area of expertise will continue to grow exponentially. The report showed that of those that were hired as new experts, nearly half of them were for permanent positions. In fact, in the United States, digital skills are one of the driving forces within the professional development market with a forecast nearing $8.5 billion by the year 2020.
2. Skillset In High Demand
56 per cent of the companies that were surveyed that had plans to hire someone in the coming year included digital marketing expertise in their requisite skills. The skills that are required include but are not limited to mobile, social, content creation, SEO, SEM, and lead generation. These are some skills that are not only going to be required for digital marketing jobs in the future and it is easy to see these skills being required for even basic advertising positions in the future.
This will make it even more important than ever before to be trained and to understand the in’s and out’s of digital marketing if you want to remain relevant and valuable in the current job market.
3. Gap In Skills
A majority of the skills that are required in some of the traditional marketing and advertising roles have completely over-saturated the market. The skills vary from analysis and research to product-based marketing. The gap is very wide with a supply sitting at around 24 per cent to having the demand for talent sitting at around 56 per cent. With creative skills, there is a 35 per cent demand with only 27 per cent supply.
According to the European Commission, the overall usage of digital marketing has grown in 90 per cent of the workplaces over only the last 5 years. Therefore, the skill gap is really becoming significant with 38 per cent of the workplaces in the country coming to the conclusion that their workforce lacking these skills is resulting in lower productivity and results.
Along with this, 88 per cent of workplaces fully admit that they haven’t done a thing to improve the gap of skills within their respective companies.
4. Dominance Of Smartphones
There is simply no escaping the fact that smartphones have taken over our lives. After all, they are so widely used in more than basic communication efforts. The amount of smartphone users is simply incredible. The USA has over 260 million users, Singapore has 4.3 million users, Hong Kong has 5.6 million users, Australia has 19.4 million users, and UAE has 3.9 million users. The same report forecasts that the worldwide expected users by 2020 will sit around 3 billion.
5. Social Media And Digital
We have experienced so much social media growth over the last few years. There is a constant influx of new social media and digital users. In fact, it has become the number one way to communicate with other people and for businesses to reach an audience.
Digital marketing jobs have become in-demand because they are required to help businesses effectively position themselves in today’s increasingly digital marketplace. Social media is one of the top platforms that is being used by users and businesses. The number of total internet users is up 7 per cent in year on year growth. Whereas, the number of social media users is experiencing a 13 year on year growth.
Conclusion
The overall demand for experienced digital marketers is only going to continue to grow which makes it the opportune subject for universities, colleges, training providers, and teachers. With a majority of the workforce needing to be educated in this type of subject, it is well worth the investment for any educator.
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