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Amazon DSP advertising can feel like a buzzword thrown around by big brands with even bigger budgets. If you’re a small or medium-sized seller, you might think DSP isn’t for you. But here’s the thing—DSP isn’t just for brands with endless resources. It’s a tool that can help you reach shoppers both on and off Amazon, retarget lost customers, and grow your brand in ways you might not have considered.
So, how do you know if it’s time to take the plunge? There are clear signs that DSP could be the game-changer your business needs. In this blog, we’ll break down the most telling indicators that you should start DSP advertising now. If you’re not paying attention to these signs, you might already be falling behind.
Sign 1: You’re losing touch with off-Amazon audiences
If you’re only focusing on Sponsored Ads, you’re missing out on a huge pool of potential customers. DSP lets you target people who visited your Amazon listing but didn’t buy, as well as those who searched for similar products on Amazon or browsed your competitors’ listings. It also helps you reach customers off Amazon on sites they visit daily.
Why this matters: Retargeting can help you recover lost sales and bring in new customers who might not even know your brand exists yet.
Sign 2: You’re struggling to build brand awareness
If your current ads are mostly focused on individual products, you might notice that customers know the product but don’t remember the brand. DSP excels at creating top-of-the-funnel campaigns to showcase your brand identity. This is especially important if you’re planning to expand your product line and want shoppers to trust your brand over time.
Why this matters: Building a strong brand presence today pays off tomorrow when shoppers start choosing your products over competitors.
Sign 3: Your sales rely heavily on repeat customers
If your business depends on subscription-based products or repeat purchases (think consumables, supplements, or personal care items), DSP can help you stay top of mind with your existing customers. With DSP’s retargeting capabilities, you can run ads reminding customers to reorder just as they’re about to run out.
Why this matters: Consistent touchpoints with your loyal customers can help maintain steady sales and reduce churn.
Sign 4: Your current ad strategy is hitting a plateau
If your Sponsored Products or Sponsored Brands campaigns are performing well, but you’re not seeing significant growth in overall revenue, DSP can help. It allows you to go beyond keyword targeting and reach new audiences based on shopping behavior, demographics, and even lifestyle preferences.
Why this matters: Expanding your ad strategy can unlock new revenue streams and help you reach customers your current ads aren’t capturing.
Sign 5: You’re running external traffic campaigns
If you’re already driving traffic to Amazon from social media, email, or other platforms, DSP can work in tandem to reinforce those efforts. For example, someone who clicks on a Facebook ad but doesn’t buy can be retargeted with DSP ads while browsing the web or using an app.
Why this matters: Combining external traffic with DSP ensures you stay in front of potential customers no matter where they are online.
Sign 6: You’re expanding into international markets
If you’re entering a new marketplace, building awareness and driving traffic can be a challenge. DSP is an excellent tool for introducing your brand to a new audience and driving visibility across Amazon and third-party sites.
Why this matters: Launching in new markets becomes easier when shoppers recognize and trust your brand from the start.
If these signs sound familiar, it’s time to consider expanding your strategy. And if you’re not sure how to integrate DSP into your campaigns, expert Amazon PPC consulting can help guide you through the process and maximize your ad spend. DSP might just be the next big step your business needs to grow.
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