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The “click and collect” is a system of in-store recovery of products purchased on the internet, free of postage and available on site within a few hours. A good reason to encourage customers to come to your store! Once the client is there, serious things begin! Take care of your welcome as well as the enhancement of your products to make him want to complete his basket. From kevsbest you can have the best deal.
Online appointment booking
This mainly concerns companies providing services (hairdresser, beauty institute, etc.). When making an appointment online, the customer provides his contact details. Thanks to the data collection, you will be able to keep in contact with this person before and after the service. You will thus be able to offer him new offers and stimulate loyalty actions.
Geolocated advertising, a real lever to increase your traffic
75% of people have a smartphone, and the equipment rate rises to 98% among 18-24 year olds. During an Adwords-type advertising campaign, you will need to fill in a few criteria (the catchment area, the age and gender of your targets, etc.), in order to reach the right target customers in the chosen perimeter. Then integrate all your advertising actions into your marketing planning.
Your mobile strategy must be considered even if all the excuses are good to communicate with your customers and encourage them to come to the store:
- customer’s birthday,
- private sale for the most faithful,
- presentation of a new product via a QR code,
- promotional code limited in time,
- arrival of a customer’s package,
- redevelopment of the store,
- Sponsored link that links to your website, etc.
The organization of events
The organization of an event within your business is relevant to make yourself known, present your products and increase your sales. Several formats exist, some can be recurrent (over half a day) in the form of workshops, tutorials, demonstrations; or one-off such as an inauguration, an open house, etc. Of course, objectives must be established for each event in order to measure the performance of the operation.
Waiting time management
More than 75% of French people say they renounce a purchase if the wait at the checkout is too long. Turn this brake into a pleasant moment by hiring a sufficient number of staff on busy days, by offering a distraction during the waiting time (samples, visuals, tests, catalogs, documentation, etc.), by adopting a waiting line. A single wait is there to better dispatch customers.
A pleasant and fluid sales area
Pamper the presentation of your shelves without overloading them because only the first articles are identified. The aisles must be ventilated to facilitate the movement of people with reduced mobility, for example.
Take care of the lighting of your store: outside (window, facade, and sign), ambient (general interior lighting) and on your products. You can even create or delimit spaces.
Encourage discovery by using the customer’s five senses (sensory marketing): test products available, highlighting scented products, possible tasting and background music, etc.
The showcase as a communication medium
The storefront is the first impression you give to your customers. Make a good impression so the customer walks through your store entrance by:
- giving an overview of your products or services as well as the prices applied,
- highlighting promotional offers, sales, an event, etc.,
- displaying a humorous, captivating staging of your products if space allows.
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